Customers are not finding the business often enough in relevant AI recommendations.
Evidence: 10 illustrative AI checksILLUSTRATIVE SAMPLE REPORT
Bloom & Co Flowers
Florist · Richmond, London · 30 August 2026
59 / 100Customer discovery readiness
This fictional example demonstrates a complete report. It is not a live finding about a real business.
EXECUTIVE SUMMARY
Customers can find the business, but competitors look easier to trust and choose.
Bloom & Co appears in some relevant AI recommendations, but Victoria Flowers appears considerably more often. The clearest illustrative gaps are slower review growth, fewer relevant third-party mentions and extra steps on the mobile booking journey.
Best action this week
Introduce a consistent, compliant process for requesting genuine Google reviews from eligible customers.
DISCOVER → TRUST → CONVERT
Where customers may be lost
Competitors show stronger review momentum and third-party authority signals.
Evidence: dated review and source snapshotsThe main contact route works, but the mobile booking journey has unnecessary friction.
Evidence: public website signal checkEach score uses available evidence only. Missing signals are labelled rather than estimated.
WHY THEM, NOT ME?
The leading competitor has several observed advantages.
MEASURED SIGNALYOUR BUSINESSTOP COMPETITOR
AI recommendation rate17%43%
Google reviews64186
90-day review growth+3+14
Relevant third-party sources38
Mobile booking journey4 steps2 steps
Possible reasons they're winning
- Stronger recent review momentum
- Broader service-page coverage
- More relevant third-party mentions
- A shorter booking journey
CUSTOMER QUESTION EVIDENCE
What the illustrative AI checks showed
“best florist near Richmond”Bloom & Co: not recommendedVictoria Flowers and London Bloom appeared instead.
“same-day flower delivery near me”Bloom & Co: mentioned thirdThe answer cited a competitor service page and local directory.
“highly rated florist for wedding flowers”Bloom & Co: not mentionedThe leading competitor had stronger topic coverage and review evidence.
TOP 3 CUSTOMER DISCOVERY LEAKS
The clearest observed gaps
AI discovery gap
Evidence: The business appeared in 17% of relevant sample answers; the leader appeared in 43%.
Potential impact: High · Confidence: HighReview trust gap
Evidence: Review growth was +3 in 90 days versus +14 for the leading competitor.
Potential impact: Moderate–High · Confidence: HighMobile contact friction
Evidence: The main booking journey required four steps compared with two.
Potential impact: Moderate · Confidence: ModerateYOUR TOP 3 ACTIONS
What to improve first
Only three actions are prioritised so the plan remains practical.
Strengthen Google review momentum
Why now: This is the clearest trust gap against the leading competitor.
How: Add a neutral review request to the post-purchase follow-up. Invite genuine feedback without suggesting wording or offering incentives.
Estimated time: 30 minutes · Cost: £0Success measure: review growth improves over the next 30 and 90 days.
Improve the wedding-flower service page
Why now: The business was absent from a high-intent customer question.
How: Clearly describe the service, areas covered, genuine examples and enquiry route using verifiable information.
Estimated time: 60–90 minutes · Likely cost: internal timeSuccess measure: the business appears more often for the same monitored question.
Reduce mobile booking friction
Why now: Potential customers take two extra steps to reach the main enquiry route.
How: Add one clear mobile contact button and test the full journey on a phone.
Estimated time: 30–60 minutes · Likely cost: internal timeSuccess measure: the working booking route is reachable in two steps.
MONITORING TREND
Is the position improving?
Illustrative changes show association over time, not guaranteed outcomes or proof that an action caused the change.
EVIDENCE & METHOD
What this report is based on
Stored answers to business- and location-relevant customer questions.
Permitted, dated business-level rating and review-count snapshots.
Observed citations, official profiles and relevant third-party mentions.
Observable website and mobile contact signals—not conversion analytics.
Visible in AI distinguishes observed facts, possible explanations and unavailable data. It does not guarantee rankings or fabricate evidence.
YOUR BUSINESS
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